With support diminishing, Shahid Ahmad, Sony's Director of Strategic Content, instead began a new approach to software, through directly reaching out to, and making accommodations for, smaller, independent developers who were previously release games for mobile and PC platforms.
While this led to less diversity in its game library, it did garner strong support in Japanese-developed role-playing video games and visual novels alongside a wealth of Western-developed indie games, leading it to become a moderate seller in Japan, and build a smaller, yet passionate userbase in the West.
The Vita had a strong launch in Japan, selling over 300,000 units in its first week of availability, though figures shortly afterwards shrunk down 78% to under 73,000 sold in its second week, and then settled into about 12,000 sold per week in the following weeks.
The system continued to get high-profile games over the course of 2012, including Gravity Rush, Little Big Planet PS Vita, Sonic & All-Stars Racing Transformed, Persona 4 Golden, Assassin's Creed III: Liberation, and Call of Duty: Black Ops: Declassified.
Additionally, while the Monster Hunter series had significantly boosted the sales of the PSP, its absence instead hurt the Vita.
Its developer, Capcom, had decided to release Monster Hunter Tri and future Monster Hunter games exclusively on the Nintendo 3DS, where it would sell millions of copies for Sony's main competitor.