Our survey found that among respondents who stopped online dating, 20 percent of men and 40 percent of women said they did so because they didn’t like the quality of their matches.Perhaps that’s why, among those who said they had used multiple dating sites, 28 percent had tried four or more.“Sometimes whatever chemistry we had just fizzles out.”Perhaps being in the market for a mate can’t be compared with using other services. D., a professor at the Harvard Business School who studies consumer behavior, thinks so.Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it..action_button.action_button:active.action_button:hover.action_button:focus.action_button:hover.action_button:focus .count.action_button:hover .count.action_button:focus .count:before.action_button:hover .count:before.u-margin-left--sm.u-flex.u-flex-auto.u-flex-none.bullet.
In fact, people over 50 are one of the fastest growing segments.
The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.
A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.
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You can do almost anything online these days: Check a bank balance, buy shoes, choose a mattress, order a cab.