Since launching Dattch in 2013, Exton learned that people often went on the app simply looking for friends and kindred spirits.“The biggest things we found were that the need for women to meet each other extended way beyond dating—relationships, to meet and talk with other queer women,” says Exton.
“Dating was not necessarily a core problem for Dattch, but anything beyond dating we were unable to address in a platform that was not designed for that at all.”Providing space to chat makes Her mirror how women go out in real life, says Exton.
During a recent happy hour for lesbians at a bar in Oakland, Calif., the phrase “online dating” elicited groans across the entire room.
“Coffee Meets Bagel only allows you one match a day,” she said, mentioning one of the dating services.
“And with Tinder, you swipe and swipe and then, it’s like ‘Oh crap, she was cute. If both users “like” each other, they are matched and will be able to send messages to one another.
I just rejected her and she’s gone forever.’” Nothing existed for lesbians designed by lesbians until Her came along in September of 2013. Exton herself is gay, and says her San Francisco-based team is made up of four queer women and two straight guys. The profiles are reminiscent of Pinterest, the virtual bulletin board where users can “pin” favorite pictures.
So Exton, a former marketer, created Her, a free app for women looking to date other women.
The idea is to create a community for lesbians looking to make friends, chat, and, of course, date.